Nasha Mukt Bharat Abhiyaan (NMBA) - A 5-Year Milestone in Drug-Free India Initiative
The Ministry of Social Justice & Empowerment (MoSJE) marked a significant milestone in India's battle against substance abuse with the 5th anniversary of Nasha Mukt Bharat Abhiyaan (NMBA) on August 15, 2025. Launched in 2020, NMBA operates as India's flagship drug de-addiction mission under the National Action Plan for Drug Demand Reduction (NAPDDR).
Aimed at promoting a drug-free society, the NMBA initiative is built upon awareness, treatment, and community involvement. The program originally targeted 272 vulnerable districts and has since expanded its presence across all districts in the country. NMBA is a beacon of hope, especially for youth and women, spearheading national awareness and structured de-addiction services.
This landmark campaign is implemented through a four-tiered system involving Union, State, District, and Municipal-level coordination. As we celebrate five years of progress, let's take a deep dive into NMBA's achievements, structure, and long-lasting impact.
📌 Nasha Mukt Bharat Abhiyaan (NMBA): Job Info Snapshot
| Organization Name | Ministry of Social Justice & Empowerment (MoSJE) |
|---|---|
| Post Name | Master Volunteer (MV) under NMBA |
| Total Vacancies | 20,000+ Master Volunteers Trained |
| Qualification | Awareness Training Provided by MoSJE; Commitment to engage in social work |
| Age Limit | Not specifically mentioned; generally adult volunteers |
| Application Start & End Date | Ongoing Initiative since August 15, 2020 |
| Application Mode | Online via official NMBA Portal |
| Official Website | https://nmba.dosje.gov.in/ |
What is Nasha Mukt Bharat Abhiyaan?
Launched on August 15, 2020, NMBA is a strategic mission to curb substance abuse among the youth and general population across India. The program falls under the broader umbrella of NAPDDR and works hand-in-hand with a network of government departments, district authorities, educational institutions, and volunteers.
Key Objectives of NMBA
- Reduce demand for drugs through mass awareness campaigns.
- Engage communities via trained Master Volunteers.
- Provide accessible treatment and rehabilitation services for addicts.
- Empower youth and women to lead a drug-free lifestyle.
Strategic Implementation Approach
NMBA operates through a structured 4-level implementation strategy to ensure reach and effectiveness:
- Central Level: Led by MoSJE for policy-making and overall monitoring.
- State Level: Each state has an 'Abhiyaan Committee' headed by the Chief Secretary.
- District Level: District Collectors/Magistrates chair the committees.
- Municipality Level: Urban local bodies implement campaign activities at the grassroots.
Three-Pronged Approach of NMBA
- Supply Reduction: Managed by Narcotics Control Bureau (NCB).
- Demand Reduction and Awareness: Spearheaded by MoSJE via mass media and educational institutions.
- Treatment and Rehabilitation: Delivered in collaboration with the Ministry of Health and Family Welfare (MoHFW).
Key Achievements in 5 Years
The impact of NMBA has been nothing short of transformative. Backed by strong coordination and grassroots volunteering, the program has touched millions.
Milestone Highlights
- People Reached: More than 18.10 crore citizens sensitized, including over 6.02 crore youth and 4.08 crore women.
- Volunteers Trained: 20,000+ Master Volunteers actively participating in awareness drives.
- Student Pledge: 1.67 crore students from 99,595 institutions pledged to remain drug-free.
- Digital Portal Launched: A user-friendly website for info dissemination, volunteer enrollment, and progress tracking.
The NMBA's official web platform (nmba.dosje.gov.in) offers a central hub for resources, data dashboards, and online pledge tools.
Collaboration with Social Organizations
The campaign has further expanded its outreach by collaborating with renowned spiritual and socio-service groups. MoU partnerships have been signed with:
- The Art of Living
- Brahma Kumaris
- Sant Nirankari Mission
- Ram Chandra Mission (Daaji)
- ISKCON
- All World Gayatri Parivaar
These collaborations help amplify NMBA's message to wider demographics across regions and belief systems.
24/7 Helpline for Addiction Support
The government's helpline, 14446, is available nationwide for individuals seeking help with drug addiction. The toll-free service offers:
- Immediate counselling for addicts and family members
- Referral to nearby de-addiction centers
- Access to professionally trained advisors
Celebrating 5 Years – August 2025 Event
To mark this incredible milestone, a special event was hosted on August 13, 2025, in collaboration with the Government of NCT Delhi at KV School No.2, New Delhi. The celebration witnessed participation from school students, social workers, volunteers, and MoSJE officials.
Frequently Asked Questions (FAQs)
Q1. Who can be a Master Volunteer (MV) under NMBA?
Anyone enthusiastic about social change, especially youth, teachers, and community leaders can apply and undergo training by MoSJE.
Q2. How can I pledge to be drug-free?
You can visit the official NMBA web portal and take an online e-pledge, promoting a cleaner, healthier lifestyle for yourself and others.
Q3. Is NMBA still accepting volunteers?
Yes, the campaign runs continuously and welcomes new enrollees passionate about contributing to a drug-free India.
About the Ministry of Social Justice & Empowerment
- Union Minister: Dr. Virendra Kumar Khatik (Constituency – Tikamgarh, Madhya Pradesh)
- Ministers of State: Dr. Ramdas Bandu Athawale (Rajya Sabha – Maharashtra), B.L. Verma (Rajya Sabha – Uttar Pradesh)
Final Words
The Nasha Mukt Bharat Abhiyaan has emerged as a cornerstone in India's war against narcotic abuse. From robust awareness programs to advanced rehabilitation networks, NMBA continues to inspire citizens to lead substance-free lives. As government efforts intensify, public participation becomes the true game-changer in carving out a healthier, drug-free India.
For more updates on Indian government initiatives, recruitment drives, and sarkari naukri, keep visiting sarkarynaukary regularly.
